This is simple economics.
The reason the wii only cost 270 is because of efficient allocation of resources. Now consider the high demand of the Wii, the problem is that supply doesn't equal demand, there is an excess in demand. The only way to increase supply is to increase the price of the Wii, because when increasing the supply of the Wii, the resources wouldn't be efficiently allocated, therefore leading to a higher market price of the wii. This would be a terrible business move, therefore there is limited supply. Nintendo shipping most of their Wii out, and has improved it's strategy from last year (increase of 97% for this week of this year when compared to last year's). I believe the increase in Wii was due to a slight stock piling to increase its sales to surpass last year's. Nintendo is not restricting their supply; there is no need when demand is so excessive.
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