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Hmmm... that is a good question.

I would say FFXV, but tbh i am unsure the series still carries the same "ooph" after the disaster that was the XIII series.
Kingdom hearts sells consistently well in the US.

So lets divide in markets:
Japan: FFXV is probably gonna sell more. The brand still carries some weight there.
US: I think Kingdom Hearts will sell more unless FFXV is exceptionally good.
Europe: Its a tie, but FF probably is more popular here.

Its a tough one, but i guess that depending on quality, FFXV might sell more. But KH3 beeing the final installment of the current series arc might be able to trump it.
Actually if RE5 is anything to go (end of a series story arc) by, KH3 has a pretty good chance of outselling XV in the long term.