Hibern81 said:
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We'll most likely see a PS4 price drop when Sony releases a re-engineered SKU with a significantly lower BoM. The first update, which I'm sure is already well along the way in the design process, will be an invisible update and we probably won't see a redesigned PS4 (with a new external appearance for marketing purposes) until late 2015. That would be the ideal time for a significant price cut.
This could change if MS drops price to $399 prematurely, but my guess is that neither company really wants to get into a price war where both are cutting profit margins to regain parity.
So, not much point in little $20-30 price cuts. We would more likely see limited edition bundles at current prices before that happens. $50 is generally when most consumers will be swayed to buy earlier when starting with a $400 item. A $100 price cut from a $400 MSRP would result in more impulse buys from holdout consumers.







