does the ESRB rating affect sales??

[Lord_Yggdrassil]

kingofwale said:
God I hope so.

I've turned down tons of kids for Halo 3. ;)

 So? They are still gonna buy it or have someone else buy it for them.

Ratings don't effect game sales that much. It's NOTHING like Movies. Most of the best selling games are M, like Halo and GTA