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For what it's worth, Hudson Soft developed 3 Mario games on several Japanese home computers, between 1984 and 1986 (Famicom was released in 1983 in Japan, NES in 1985 in NA, and a year later in EU). The games were Punch Ball Mario Bros, Mario Bros Special, and Super Mario Bros Special. I was going to post a link to an article about them, but there's a link to the roms in there, so I don't think I can...

And since someone already pointed out the Zelda CD-I games, I might as well point out Hotel Mario here. And never speak about them, ever again...

I still don't see any logic behind criticising exclusivity anyway, and I don't understand how said notion doesn't apply to Microsoft and Sony too, but whatever...