Fails to meet [publisher / HW seller] expectations by >50%.
That can be used in 2 ways: expectation to move consoles (as in system selling exclusives); and expectation for game sales.
Taking DKTF haredware boost across the 2 weeks of launch it lifted Wii U by 14% + 10%. A genuine system seller should cause a >50% boost, and early generation it should cause a 100%+ boost. But was DKTF expected to be a system seller? I don't know. I also don't know what Nintendo's expectations are for game sales. I presume they would expect it to sell > 1million. So flop would be
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