There is another rule to innovation most people forget:
Innovation = success
If a novel idea has no impact on the market and future product it is not innovative.
I hate that innovation has become this ultimate buzzword(like cinematic) that has to be present in every single game or the game is considered boring. Innovation, no matter in which field, happens so rarely, yet people expect every new product to have it or they won't consider it worth buying. They don't realize that evolution is at least as important as innovation. Taking innovative ideas and incorporating them in the most efficient way is the other corner stone of progress.
I don't need innovation. I would be content if people use the same ideas we have now and just make quality games with them and use them in creative ways.
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