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I do buy  Nintendo consoles because of Nintendo games but it does not mean I will only buy their games.

My current Wii-U library is :

Nintendo : Nintendo Land, Pikimin 3, SM3DW, DKC:TF, Wonderful 101

3rd Party : Lego City Undercover, Zombi-U, AC:III, Darksiders II, COD:Ghost

However I agree with the OP, the "mass" Nintendo buyers are the family/party gamers that will only care about Nintendo games. That is why 3rd party games sell so poorly exceptiosn being party games (Dance Dance, etc...) or family games (lego, ...).