Goatseye said:
Ellop just said in a hypothetical way, last year, that he would've cut the non profitable divisions in the MS ranks if he was to be CEO. Xbox division has been profitable for quite a while but it's not up to MS's satndards (Office, Azure, Windows, etc...) |
Remember that Elop said that based on X360's sales, before Xbone even launched.
Xbone right now doesn't look profitable in the long run. Microsoft doesn't want a 50 million console with tiny profit margins, they want a 100 million console with good margins and strong brand image. With Xbone starting so badly (since E3 until today) I believe their analysis right now is that the Xbox brand has much less potential of being profitable than it had one year ago and they're strongly considering selling it off.
The writing is on the wall, let's face it. In Microsoft's hands the Xbone just won't take off, we all know this deep within ourself, while if they sell it while it's still early in the generation it might have purpose to some other company (Amazon, Apple, Samsung).
In the long run I see the XBox brand and console business being killed off entirely though (within three-four years).







