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Acevil said:

UK buyers, can you explain to me something. The price listed includes tax correct. So that is 399.99 with tax included within that price correct?

So why do articles always compared products to USA, where tax is never included in the price.

$499.99 + Tax

 

(I mean yes, you guys are still getting ripped off), but not as much as 100 pounds like every article seems to apply) (More like 40 pounds, if USA had European Tax Rates)

Yep the vast majority vasti tems in the UK are including VAT (IE total price). If it doesn't the retailer must state that the price is Ex-VAT. This is normally only done where self-employed people buy goods for their job and can claim that VAT back.