Soundwave on 21 February 2014
Sony's strategy is really smart ... just wait for the other guys to screw up and release a competent console in the meantime.
Aside from the PS3, where they had to push the Blu-Ray format ... they've largely stuck to this philosphy.
Nintendo will always fold like a house of cards, they can't help making stupid console decisions. Sega was the same but more of a gong show financially.
Microsoft is a tougher match up for Sony directly, but they made the grave error of taking this generation too lightly IMO and thinking they could just show up and dictate to consumers based on brand strength. And when you start thinking like that, you get yourself in trouble.
