PS3 missed it's chance at this goal as it failed to capitalize on price momentum. In 2012, when Sony released the SS model, it could have given them an outside chance at 100M in the end. However, alongside this model they didn't do a price drop but instead did a price increase from $249.99 to $269.99. Because of this error, PS3 will not and does not deserve to reach 100M sales.








