ioi said:
MoHasanie said:
ioi said:
It is all advertising / user acquisition - this is what people never talk about with freemium games. It costs enormous amounts of money to build audiences of 100m daily active players and that is the difference between a game that does well and one that doesn't. Very few games (Flappy Bird being a notable example) get to the top 50 without an enormous marketing spend (and I'm talking hundreds of thousands of dollars). King regularly pay out $5+ per install which is much higher than the industry average.
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But $1.3bn for advertising?! Isn't that too high? What medium of advertising do they use? I only see app adverts when I'm viewing websites on my phone and internet advertising isn't so expensive.
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Like I say, there are numerous services out there (Chartboost, RevMob, TapJoy, Facebook and 10-20 others) that offer various cost per install services. Typically you'd pay $2 per install but King are paying as much as $5 in some cases. 500m total installs * a few dollars per install soon adds up...
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Not only that, on the most viewed Spanish TV channels is very common to see King games ads during the morning and evening hours, and I'm sure that Spain isn't the only country where they do it.
