What I think the strategy is? Let me make it simple.
You have young children, like mine. They like Skylanders. They know Spyro (Dragons) and whatever other beast you want to throw in the way.
As the brand grows, as does Spyro or any of the other characters, So, with that, moving forward when any of the other brands die (including Skylanders), they can than move to what the children know. What they know is Spyro or any of the other major Skylander characters.
Yeah, it seems shitty now for players from the 90's, like us, but trust me, these people at Activision aren't stupid.
iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.
Currently playing:
Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)
