What can Nintendo do?

[pokoko]

Cobretti2 said:
another one of these threads..

anyway ill keep my reply short since most things have been covered.

RETAIN THEIR GAMERS.

It is simple, Kids buy Nintendo systems cause of the great games that fit their needs when they young.

They basically need to start building adult franchises that will entice these kids to stay on their system once they older and want something more mature.

The other thing they need to do is brainwash those kids with marketing games like Nintendoland to introduce new gamers to Nintendos niche characters (in comparison to mario) like Zelda, Metroid. They should run some sort of tournament each week that invovles people playing a mini game for a month. Top score wins some free game. This shoudl be coincided with a new trailer release (i.e. playing that mini zelda game for a month then BOOM anew trailer hits and these kids who have been desperately trying to win a freebie suddenly see a full fledged game of this character coming out.)

They will never get a current embedded xbox or playstation gamer to swap, so the best they can hope for is to get some of them to buy their console as a secondary thing, however for those people they need to release enough exclusives to entice them to buy.

Finally they need to take more risks. When other studios go under put in bids for franchises. (i.e. when THQ went why didn't they bid on anything? lots of decent ips there like darksiders, red faction, homeworld). The first lost opportunity on this goes back to GCN days of the sale of RARE. Nintendo had the opportunity to buy them out. Lots of great exclusives lost there. Then they could use these exclusives to BUILD relationships with smaller talented 3rd parties in the west.

Those are good points.  When I switched from Nintendo, I did so grudgingly.  I wanted to be loyal but the PS1 was showing off all kinds of new stuff.  I was ready for new gaming experiences but Nintendo didn't seem interested in growing much away from a certain style.  Variety is good.  I'm not saying one style is better than another, I'm saying that people are different.  Why just please on segment when you can draw both?

I've been saying for awhile that Nintendo needs to establish a secondary publishing brand for games with higher age ratings.  That way they can keep Mario under Nintendo and Bayonetta type games under another name.  Disney did this with Miramax and no one cared.