another one of these threads..
anyway ill keep my reply short since most things have been covered.
RETAIN THEIR GAMERS.
It is simple, Kids buy Nintendo systems cause of the great games that fit their needs when they young.
They basically need to start building adult franchises that will entice these kids to stay on their system once they older and want something more mature.
The other thing they need to do is brainwash those kids with marketing games like Nintendoland to introduce new gamers to Nintendos niche characters (in comparison to mario) like Zelda, Metroid. They should run some sort of tournament each week that invovles people playing a mini game for a month. Top score wins some free game. This shoudl be coincided with a new trailer release (i.e. playing that mini zelda game for a month then BOOM anew trailer hits and these kids who have been desperately trying to win a freebie suddenly see a full fledged game of this character coming out.)
They will never get a current embedded xbox or playstation gamer to swap, so the best they can hope for is to get some of them to buy their console as a secondary thing, however for those people they need to release enough exclusives to entice them to buy.
Finally they need to take more risks. When other studios go under put in bids for franchises. (i.e. when THQ went why didn't they bid on anything? lots of decent ips there like darksiders, red faction, homeworld). The first lost opportunity on this goes back to GCN days of the sale of RARE. Nintendo had the opportunity to buy them out. Lots of great exclusives lost there. Then they could use these exclusives to BUILD relationships with smaller talented 3rd parties in the west.
Imagine a Wii U game line up looked like this (there be no droughts).
2013
- Killer Instinct
- DarkSiders 1 and 2 pack
- Jetforce Gemini
- Perfect Dark
- 2D Mario
2014
- Red Faction
- 3D Mario
- Homeworld
- Banjo
- Mario Kart
- Smash
- Metroid 4
- Donkey Kong
2015
- Zelda
- Bayonetta
- X
- Starfox
- Wave Racer
2016
- Darksiders 3
- Metroid 5
- 1080
- F-Zero