We'll see, as has been pointed out it's all about profit and in this respect MS may actually have done a decent job in designing the Xbone in such a way to maximise revenue streams other than games - there is the potential for Kinect to provide very detailed, precise demographic information which can be used to sell finely tailored advertising space to other companies at higher than normal rates for example
Obviously they still need a decent size install base for this to work, but even if they do lose to Sony, they should still have enough people for this to work and along with other strategies they may well make money off it. However I think Xbox will continue to live on the edge with regards to its opportunity cost and the hostility of some shareholders. It should be alright for a while though
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