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Gnizmo said:
You have to either beat SSE or play a lot of VS matches to unlock Jigglypuff, Toon Link, and Wolf. If you beat event 20 after finishing SSE then Jigglypuff will unlock. Before then she won't for whatever reasons.

It's sad.  In the past two games, I always seemed to unlock the Jiggle first but Brawl has changed that... now Jigglypuff is unlocked last (for me).