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Jizz_Beard_thePirate said:

Have you even compared a PC ultrabook from Asus to an Apple Macbook Pro? Like seriously... Go to Apple.com and compare the specs/price and it would be clear that no one in their right mind would ever, ever, buy a Mac...

http://products.ncix.com/detail/asus-zenbook-ux302lg-intel-i7-4500u-71-92843-1363.htm

http://store.apple.com/ca/buy-mac/macbook-pro

100% laughly bad is what Macbooks are... Heck, you can't even upgrade a Macbook without going through hassles and finding those one time use screw drivers to open one up... Just so bad...

At least explain why a Macbook Pro is an alternative option apart from it looks shiny and feels "premium" even though you have to pay around $800 extra to get the same specs as a ultrabook or $1000 than a notebook

Configured to compete it's about the same, though with a touchscreen and dedicated graphics, and slower processor and display resolution.