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There's two things Nintendo can and are doing.

1) make a profit off the hardware & peripherals

2) Pay to Play (already announced).

We know Nintendo is working with Chinese game developers. Expect games for the Chinese (and likely Middle East & South America) that are basically free to get with lots of microtransactions. Otherwise, games like Brawl & Mario Kart will be pirated like crazy, not much you can do there.