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The Fury said:

Are Activision, EA, Rockstar, 2K and other 3rd party developers getting money from the subscription services?

I'd say yes, it's pretty obvious they are, although the details are possibly negotiated on a per title basis. (exclusives/console exclusives get a better deal?)

Likewise, the devs behind the free games are getting money somehow, othewise they wouldn't be offering them free.