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You won't get a price drop until tsmc's 20nm process matures and Sony shrinks the APU, that's currently expected to occur at the end of the year/early next year. That will allow for reduced chip cost and power consumption, allowing smaller heatsinks and smaller psu, which will allow for a price drop. MS is in the same position because they are both losing a similar amount on hardware currently, the only difference being ms has the cash to afford a protracted hardware driven loss period if they feel they need to drive the cost down earlier.