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Public transportation is for the most part either really crappy or Non existant in the USA (At least here in Texas we'll say) This commute time where I am not driving means that I actually have a good use case for portable games but that doesn't apply to the US market at large. Most people in the US whom don't drive are younger. Another Audience Vita doesn't skew towards.

I don't think it's fair to say Americans hate Vita but it is a device that doesn't seem built for the use case of this particular region.