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My question would be: would it be (as) hyped if it didn't have "mechs" and had, whatever, "hover tanks" or something?
Because I don't see an inherent gameplay difference between those, they have the foot soldier/heavy vehicle dynamic.
Other differences vs. other FPS would still exist unchanged. Is that hype worthy? Or "for sure" mega franchise material?
I'm not really sure, because most of those other details are easily portable to other FPS, even if the recent large FPS franchises may have diverged from those approaches.
SO leaving that aside, is the mere imagery/idea of "mecha" itself a guarantee of hype-worthiness or a mega-franchise status?
But "mecha" is not exclusive to Titanfall developers, "riding inside a biped robot" is not anybody's exclusive IP, any more than zombies are,
so anybody else is free to release a "mecha" FPS, perhaps taking note of any shift in FPS conventions that Titanfall did.
Perhaps Titanfall will have some loyalty, but why is a last-gen engine game so worthy of irrational loyalty for combining non-unique "mecha" with an evolution on FPS dynamics?

The best I can hazard is that FPS players LIKE and WANT a new major FPS franchise, and anything that looks like it could be an alternative to the current AAA franchises will be gobbled up like that.  That theory doesn't actually depend on any true extraordinary quality of Titanfall, but merely it being "sufficient" and not having competition.

BTW, I take the "It will also come out on PS4" sentiment as a RESPONSE to the hype,
not pre/co-existing the hype, i.e. positing that the hype was independent of XBone exclusivity.