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dallas said:
but how come I only hear about Microsoft being the clever one with IP ownership so that they have much more leverage in how much suppliers can charge for it?

Because they were the stupid one last generation. They didn't own the IP to the Xbox hardware, and that changed for the 360. Sony, on the other hand, already had IP on the Emotion Engine (joint with Toshiba), and now also has with the Cell (with IBM and Toshiba). Nothing changed, so no news there.



Reality has a Nintendo bias.