Meh. It is all about winning. Because that makes it harder for the competitor to secure exclusive deals. And it's not only the sales that determine the winner but the hardware as well. Let's say if there was one system that was more powerful and less hard to develop for that will draw exclusives as well. So yes, winning is always good.
Old franchises are losing sales because they got stale. That's what new IPs are for. Things like Titanfall, The Order and Destiny are driving excitement and creating new big franchises that will easily rival the past gen in sales.
This gen won't go anywhere soon and as long as publishers can mike hundreds of millions on a single game they will strive for AAA.
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