Soundwave on 03 February 2014
A Superbowl commercial if you can make a really funny might've actually been worth it for Nintendo because it probably would've been replayed a lot over the next week.
But that's a big if. If you could hire a Kate Upton or Megan Fox maybe playing opposite a guy in Donkey Kong suit and then get something funny out of it, it would probably be more effective than all their marketing in the US to date. $4 million is not a bad amount to spend if they could pull it off.
But Nintendo is too Japanese centric, they wouldn't understand these things.
