Microsoft 2014 Super Bowl Commercial: Empowering

[Jaywood2010]

ganoncrotch said:

one.

Aye it wasn't meant to sell you a product really just raise awareness of the things that the name Microsoft is envolved with I'm sure there isn't many familys who haven't been touched by Cancer at all so that portion will add a + to any Microsoft product over it's competing product in the back of your mind.

Pretty much this.  It is a commercial to raise awareness and boost brand name.

As for 8m, that isnt much for MSFT.