Gen 9: Nintendo Light/ Nintendo Dark branding

[DélioPT]

padib said:

DélioPT said:

Oh, ok.I get what you mean.
Nintendo kinda did that with the DS Mario games having a red casing. Pandora`s tower also has a different casing (black).

In that case it`s something that Nintendo should try to make some games more enticing. In a shelf, those would stand out, for sure.
Question is: should Nintendo "split" brands or could they use these casings on specific games? For example, it could fit on Twilight Princess but not on Wind Waker which has a more kid friendly appearance.

Exactly. So, this branding idea is mostly suggested to ensure Nintendo can push a little harder in the non-family type of game, all the while protecting its investment in the family-oriented content. It would be much more aggressively implemented than the branding that exists now (which is good), and could be used at the level of bundling (as mentioned in OP).

For example, the console would actually be labelled white or dark, though it's the same console, but with a different color, and would be bundled or suggested with games labelled dark. It would be a much more ingraned branding than the bit of branding we have now (touch gen, black cover for certain 3ds games).

I wouldn`t call it dark or light. All they need is something less obvious. Too much might push away those who would be willing to give it a go.
Maybe names could work with bundle, like Core package or something like that. Black is already used in the premium version.

I think the best trick, while using the color black or a something as specific, is to make people associate game casings with a type of challenge or type (not genre) of game.