Why would anyone ever want another company to fail or go bankrupt?

[Zisbest]

I think some people just want their brand to 'succeed' while products from other companies they don't want or have never purchased should fail, just to make them feel right. Making them feel like they bought the 'best' product.

This is just childish BS. Personally I dislike Microsoft. (pls don't hang me) I never thought once about their gaming division going bankrupt or stopping. Something is just odd about that. Makes me feel like something is missing...