PSP launched at a time when handhelds were viable and the PlayStation brand was at an all time high. Sony had a lot of money to throw at devs to make games exclusive (or timed exclusive, in GTA's case), too.
Vita launched at a time when handhelds are dying out and the PlayStation brand isn't what it once was. Sony doesn't have anything like the resources they used to have to make games exclusive.
It's also following on from what was - for all intents and purposes - a bit of a failed experiment. Yes PSP sold 80m but software, aside from Monster Hunter and 2 GTA games, was never as big as it should have been and piracy was rampant on the thing. Third parties were probably right to be wary of it.
Throw in that iOS has exploded as a way to make really cheap games to make loads of money and that the bigger publishers are all quite struggling to make a profit anyway (see: EA; Square-Enix) and there's no chance. The last bastion of hope was Sony's own stuff but they seem not to care beyond porting stuff that they can barely get up and running on it.
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