The price of the average blu ray movie dropped another 20 cents this week....woo hoo! Also, Sony has/is putting out its BDP S300 at a retail price of $425 at Tech Depot, a retail version of Office Depot. Compare this with the next cheapest Samsung player at $800 or the $600 PS3.
So, Sony just won the format war.
Edit: I have seen more substantial-looking reports of $499 being the going price. Either way.....