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PooperScooper said:
It seems to me that them going multi plat hardly gave them sales boost but rather just split the sales on 2 consoles.

 I disagree.  I haven't played it yet so I can't comment on how good it may or may not be, but this doesn't strike me as the kind of game that would make 360 owners run to get a PS3, so going multiplatform expanded their potential market. 

Getting to a million units in only 6 weeks is pretty good compared to other PS3 titles.  Call of Duty 4 and Assassin's Creed got there in 4, but Uncharted took 11, and Heavenly Sword and R&C are still waiting.