| ninetailschris said:
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The artistic desing is a games main marketing tool. The visual style these games have is mainly appealing to kids and families, so that's their target market, although I'm aware there are quite a few real adults (that aren't ashamed of enjoying "childish" things) buying these.
By the way, I think you are underestimating "casuals and kids". These groups certainly react well to games that are just "fun" and have no learning curve to speak of, but from my experience most people actually feel more rewarded when playing complex games.
