I wish the misquote had actually been true. This thinking is going to do even more damage. Yeah let's go after a group of people who have no disposable income (or any income for that matter) because that has served the WiiU so well already.
Yes there are companies who target parents through their kids (sugary cereal and toy companies) but we are talking about a $300 console here. And today's market is seeing the average gamer's age well into their thirties.
What he should have said is families. They need games that appeal to gamers of all ages and they desperately need third parties on board.
One more reason Iwata needs to go!