Why do Americans prefer Microsoft over Sony ??

[forevercloud3000]

Microsoft is a household name that is apart of American every day life. Everyone here just pretty much accepts MS is a superpower on their own and have large stakes in most electronic/software markets. Its an American based company so there is def a bit of patriotic loyalty.

There are brand image intricacies that perpetuate this as well. MS is a monster at advertising and Sony is quite pathetic at it. MS struck when Sony was at it's weakest (PS3 launch after 360, overpriced) and went for the juggler in Ads.

US market is pretty easily swayed tho. Popularity>Price>Quality as far as what ends up trending here. We will buy into anything that is trendy or popular at the moment.....but are still a bit price consciousness enough to find the cheaper brand of the 2.