Nintendo's Achilles heel?

[ToxicJosh]

Being a secondary isn't necessarily a bad thing.

Say 50% of X1 and PS3 owners also own a Wii U.

If PS4=60 million and X1=55 million then that would put the Wii U at 57.5 million.

If we then say that they sell a meagre 5 Million to hardcore Nintendo fans then we'd be looking at 62.5 million

And if then manage to get 10 million or so families on board, then it'd be a total of 72.5 million consoles... Obviously the numbers are purely illustrative.

Even though for the majority of it's user base the Wii U is the second console, it's sales end up as the market leader.

Even if you say that only 25% of PS4/X1 users decide to buy a Wii U, that final figure would still end up at a respectable 43.75 million.

The key way to achieve that status would be to advertise heavily to families (as they have been), get high quality niche titles on as exclusives (Bayonetta 2, Wonderful 101, X, Pikmin 3, Hyrule Warriors, SMT x Fire Emblem are all on their way), and position the pricing such that it makes sense for people to 'pick one up' to play those niche games that most appeal.

This also works because fundamentally, niche games will require less marketing $ for them to recoup their expenses and therefore could be sold at a lower price.