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Joke thread? Sony builds it's internal studios by hiring good people and giving them the freedom to do what they want. MS rents talent by paying for third party exclusives... Sony's method is way better imo, and sony has just as many exclusives even with ms throwing money around early this gen. Look at 360 and ps3..ps3 had way more exclusives the last 3-4 years, many award winning.

 

Sony is also doing a better job with indies right now.