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Put simply, Sony doesn't need to waste their money on that. They prefer to spend money on developing their own games, which they will see much better return on investment, even if it has lower sales. Of course, given how large the gap will end up being with the One not getting as much support from EU and Japan, and devs wanting to exploit the most powerful console, Sony will be getting plenty of 3rd party exclusives with little to no incentive from them.