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Don't demo's usually reduce sales? I'm pretty sure there was a study that only a small percentage of people who play demos actually buy the game. The rest who were originally thinking of getting the game felt like they already got enough of the games experience from the demo. So, they either put-it off as a low priority or cancel their plans of buying the game.
Maybe that's not accurately how it went, but it's something like that.

However, "Talking Tom"or pet-like games with Nintendo characters may work to familiarize younger gamers to Nintendo.