Nintendo will soon launch game demos and advertising efforts on smartphones and tablets

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Soundwave said:

The demos will be free, but I suspect as time goes on and Nintendo sees the sheer number of downloads (which will probably be huge) ... it could lead to a more iOS/Android centric Nintendo that banks on things like free 2 play/freemium models. I dunno. I don't like where this is headed.

I wish they had just gotten their sh*t together with the Wii successor and made sane design decisions and sound software planning when making it, but alas. Had to bank the whole thing on another gimmick controller and this time it backfired. So now it's come to this.  

As long as they don't drop their console and handheld support I honestly don't care. They will keep the "casual" gamers happy with Mario 3D Crush and the "hardcore" gamers will be happy with full console and/or handheld games. Of course, Nintendo's marketing has to be very important here, because you don't want ALL users to go with the iOS/Android game.

If they start dropping support on the Wii U and 3DS then people (myself included) will be pissed. However, if they are very successful with this approach, they will probably keep both smartphone and console games.

But we are probably getting ahead of ourselves, this could be completely wrong.