If you were President of Nintendo, what would you do?

[fleischr]

Marketing/Retail/Advertising/Ancillary Sales
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Aggressively pursue new distribution channels. For example, have a Wii Fit U display in Bed Bath and Beyond. Or even PetSmart! WiiFitU has tracks pet activity too. Cool way to show off Cat Mario too.

Partner with McDonalds, Subway or other fast food chain for a Mario/MarioKart themed toy giveaway in happy meals

Form Nintendo "Street teams" that show off (and directly sell) Nintendo games and hardware in malls, festivals, trade shows.

License lesser-known and more 'mature' IPs for Graphic Novels. Namely
-Metroid
-Earthbound
-Starfox
-The wonderful 101

Create "I'm a Mac, and I'm a PC" type of ads. Troll XboxOne and PS4 for being consoles filled with angry, lonely, immature young men and position the WiiU as the console for happy, regular, normal people. You MUST do this in the next year before it's too late and these consoles gain mainstream acceptance.
Also position the WiiU as console that's best for spending time with your significant other (because it is).