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this is, imo, a slight variant of sony's strategy to create companion apps for their releases.

 

...now you could choose to believe that knack IOs is why the ps4 is selling so well.  i choose to disagree.  i don't believe IOs gamers are on IOs because of a lack of awareness of dedicated games consoles/handhelds.   I believe they are on IOs because they prefer IOs.

 

but, so long as the mobile apps are, on their own, profitable.   it couldn't hurt.