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| Kaizar said:
Plus I always see people paying to see 2D & 3D, but IMAX seems to not have that many people care, especially 2D IMAX. It just seems like IMAX screenings always make the least percentage of paid screenings for a movie, at least for 2D movies anyways. 3D manages to get over 30% to over 80% of the paid screenings in America of each 3D Movie, but IMAX has been around with pure praise and can't even hope for those numbers. To add insult to injury, the international market seems to get 88% of its Box Office revenue from pure 3D screenings, even though there are much more 2D only movies. You got to admit, sells wise, IMAX never seems to catch on. I mean people still have to pay extra for 3D at certain American theaters like AMC ($4 extra for 3D). And international theaters all still charge extra as far as I know. I'm curious how much better 3D will do in theaters now that a lot of theaters charge the same for both 2D & 3D in America since somewhere from August to December 2013 (can't pinpoint exactly when it took into effect). I wonder if those theaters will even have the cashiers mention that the 3D screenings now cost the same as 2D screenings. |
Do you have any sources to back up your numbers?
88% of foreign box office revenues from 3D seems highly unlikely. Maybe 88% of 3D movies as there usually isn't a choice, just as with Gravity which had about 90% of it's screenings in 3D, with 2D only being shown at akward times, and IMAX 2D was not even an option. Actually before Gravity 3D revenue hit an all time low: http://insidemovies.ew.com/2013/08/09/3d-movies-box-office/
Plus Gravity's success did not carry over to other movies, which are back down to the usual 30% to 40% 3D revenue share
http://www.thewrap.com/thor-the-dark-world-3d-gravity-marvel-disney
http://www.rollingstone.com/movies/news/can-gravity-save-3d-20131012
Gravity actually had the biggest effect for IMAX with 21% of it's revenue coming from the very low number of IMAX screens.
The 80% of Gravity doesn't mean much unless you actually have a choice at the 8pm and 10pm screenings to also see the 4K 2D version. It's like saying home 3D is doing great since most tv's sold nowadays include some form of 3D capability. Then look at the 3D blu-ray percentage share and it drops down to a niche market. At best a highly anticipated 3D blu-ray movie can get 20% unit share of blu-ray sales, usually it's down into the single digits, and that's a percentage of the on average 40% to 50% blu-ray sales as opposed to total physical movie sales. So in the very best case you're looking at 10% of physical movie buyers opting for the 3D version.
Amazon having sales on 3D movies as low as $14.99 is also a sign that sales are not meeting their projections.
I have a couple 3D blu-ray movies as well, simply because the price was the same for 2D or 3D. Can't hurt to have the extra disc in case I end up with a 3D capable tv. I have the 2D version of Gravity pre-ordered though, not worth the extra $5. But it will be interesting to see how that 80% of Gravity in the cinema translates to 3D blu-ray sales.
