Blowing The Whistle On XB1M13, MS And Machinima's Covert Xbox One Campaign

[Scoobes]

Machiavellian said:

Fusioncode said:

Machiavellian said:
So let me get this straight. MS paid to have a personality praise their product. Would this be any different if MS paid Tom Cruz to promote the X1. Am I missing something?

The difference being that people KNOW when a celebrity is endorsing a product. They wont have any idea that a youtuber is getting paid to say positive things about the XBO. 

I still see no difference. As the article stated, this is not something new where a company pay a YT celebrity for advertising.  Actually, the more I think about it, I really do not see any difference.  If a YT celebrity have a million people watching their content, that would make them a Celebrity.  If that person is willing to endorse a product for money, that YT person is no different than some basketball player, Movie star or anyone else who has a following that endorse a product for money.  I see people do this all the time with Twitter so I really cannot see a difference here.

 

If people are so gullible to purchase a product because some YT, Basketball Player or Movie star endorse the product then why has this become some big issue.

It's not quite the same thing though. Even those celebrities have to make public that they're endorsing an item and the fact they're getting paid is in the public domain.

In this case, the youtubers cannot reveal they're getting paid to endorse the X1. It's fine for them to get paid to endorse a product, but the fact they're getting paid to do so has to be revealed and publicly stated.