Blowing The Whistle On XB1M13, MS And Machinima's Covert Xbox One Campaign

[Machiavellian]

Fusioncode said:

Machiavellian said:
So let me get this straight. MS paid to have a personality praise their product. Would this be any different if MS paid Tom Cruz to promote the X1. Am I missing something?

The difference being that people KNOW when a celebrity is endorsing a product. They wont have any idea that a youtuber is getting paid to say positive things about the XBO. 

I still see no difference. As the article stated, this is not something new where a company pay a YT celebrity for advertising.  Actually, the more I think about it, I really do not see any difference.  If a YT celebrity have a million people watching their content, that would make them a Celebrity.  If that person is willing to endorse a product for money, that YT person is no different than some basketball player, Movie star or anyone else who has a following that endorse a product for money.  I see people do this all the time with Twitter so I really cannot see a difference here.

 

If people are so gullible to purchase a product because some YT, Basketball Player or Movie star endorse the product then why has this become some big issue.