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superchunk said:
I still don't' see the big deal.

They are NOT asking people to lie. Just skipping a marketing company and asking others to make commercials for them.

I don't get all the hoopla regarding this or MS.

The problem is that your viewers might not know you're making a commercial and could perceive what you say inthe videos as a personal endorsment of the product rather than one that was paid for. If you recommended me a product, I'd take your consideration a lot more seriously than if an employee at Microsoft recomended me a product. There have been tons of cases handled by the FTC because of its guidelines; why should youtubers and the videogame industry be held to a separate standard?