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Korppi said:

The PS3 sells because it's a high-quality Blu-ray player.


I doubt that, you can get BR players for half the cost of a PS3, and though you could argue that it would tempt people who want one to get a PS3 to get the gaming abilities as well,  I think most people who would be swayed like that bought their's a long time ago.

With a price drop though, a £99 PS3 could creep into that market