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No way. The purpose of a business is to produce profit, not to champion one product. Besides, if they kill the PS3, who is to say that those sales will automatically go to the PS4? They might go to the 360, the Wii, or even the Xbox One.

As long as the PS3 is significantly cheaper, it can fill a niche that the PS4 cannot. A PS3 purchase, especially coupled with PS+, also has a good chance of turning into a PS4 purchase down the road.