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I just bought a Balance Board this weekend with a nice cover already on it for $15. I brought it home to use with the trial of Wii U Fit. As others have noted Gamestop has jumped on this and I've seen the boards in two stores. You buy the Fit Meter for $20 and the game becomes unlocked and free.

It is $50 new but only $35 if you buy the board used for $15 and meter for $20 while downloading the game.

So I saved $15 and got another new game to use with my Wii U. I'm thrilled.